Attribution tracking for agencies
and marketers
Manage attribution across all your client sites from one account. Formattr captures UTM parameters, click IDs, and referrer data — then appends them to every form submission automatically.
No credit card required
Paste into your site's <head>
<script src="https://formattr.io/t.js?key=YOUR_SITE_KEY" async defer></script>How it works
1
Paste one script tag
Add the Formattr snippet to your site's <head> once. No plugin, no CMS integration required.
2
Attribution is captured automatically
Formattr reads UTM parameters, click IDs, and referrer on every page visit and stores them in a first-party cookie.
3
Data appears in your form submissions
When a visitor submits a form, attribution data is appended automatically — visible in your CRM, email tool, or spreadsheet.
What Formattr tracks
Attribution signals captured
- ✓UTM parameters (source, medium, campaign, term, content)
- ✓Google click ID (gclid)
- ✓Facebook click ID (fbclid)
- ✓Microsoft click ID (msclkid)
- ✓HTTP referrer
- ✓First-touch & last-touch attribution
Works with your form builder
- ✓Webflow Forms
- ✓WordPress (Gravity Forms, Contact Form 7)
- ✓Typeform
- ✓HubSpot Forms
- ✓Any HTML form
Start tracking attribution today
Start for freeNo credit card required